The world of skincare trends on TikTok is no stranger to going viral. From slugging to skin cycling, beauty enthusiasts on the app have tried it all. But the latest trend sweeping through For You Pages is something a bit… extra. Say hello to #MorningShed, the wildly detailed, often over-the-top skincare ritual that’s left viewers stunned, inspired, and slightly confused.
But what exactly is #MorningShed? Why has it gone viral? And should you be jumping on the bandwagon—or running in the other direction?
Let’s dive in.
What Is #MorningShed?
#MorningShed refers to an ultra-layered skincare routine that TikTok creators (especially Gen Z users) showcase in dramatic “before and after” transformation videos. These routines often involve:
- Double or triple cleansing
- Essences, toners, serums (often 3–5 layers)
- Eye creams, oils, moisturizers, and sunscreen
- Jade rollers, facial massage, or gua sha
- DIY sheet masks or under-eye patches
- And sometimes, completely unnecessary products like lip scrubs, highlighters, or even makeup primers as part of the morning ritual
The word “shed” humorously hints at how many layers of skin care are being applied—and in some cases, how the face is almost being “reborn” every morning.
How Did It Go Viral?
The hashtag #MorningShed exploded in popularity around early July 2025. TikTok’s algorithm quickly picked up on creators showing dramatic 10–15 step skincare regimens, often paired with viral audio, sped-up edits, and mood lighting.
Some factors that contributed to the trend’s virality:
- Satisfying visuals: Watching serums drip, skin being massaged, and glowing end results is visually addictive.
- Influencer culture: Popular creators like @glowwithgrace and @thedermaguy hopped on early and boosted reach.
- Self-care as a form of therapy: Many creators express how the routine helps with anxiety or self-esteem.
- Controversy: Dermatologists began posting reaction videos, some warning against “overdoing it,” which only increased curiosity.
Why Are People Obsessed With It?
In a world of hustle culture, many users see #MorningShed not just as skincare but as a meditative self-care ritual. It’s about taking time in the morning to care for yourself—both physically and mentally.
Common themes users share:
- “This is the only 20 minutes I have to myself.”
- “It’s how I show love to my face after 8 hours of sleep.”
- “The glow is real, and so is the peace.”
For some, it’s an escape. For others, it’s a flex.
The Backlash: What Dermatologists Are Saying
Many dermatologists and estheticians have issued warnings about the risks of excessive layering:
- Irritation and breakouts: Using too many actives (like acids and retinoids) in the morning can cause inflammation.
- Wasted money: Layering products without proper understanding may lead to no added benefit—or worse, product neutralization.
- Skin barrier damage: Over-cleansing and exfoliating can compromise the skin’s natural protective layer.
Dr. Emma Riley, a board-certified dermatologist, said in a recent video,
“Your skin doesn’t need a 15-step routine every morning. Most people need 3 to 5 steps max.”
Should You Try It?
It depends. If skincare is a relaxing ritual for you and you understand your skin’s needs, go for it—in moderation. But if you’re blindly copying routines, you might do more harm than good.
Tips if you’re trying #MorningShed:
- Stick to basics: Cleanser, serum, moisturizer, and sunscreen are plenty for most people.
- Avoid mixing strong actives (e.g., Vitamin C + retinol) without professional guidance.
- Listen to your skin: Redness, burning, or breakouts mean something’s not right.
- Patch test new products.
Social Media Highlights
- Over 120 million views on TikTok under #MorningShed
- Trending reels show creators waking up at 6 AM for their “shed” time
- Meme pages are even mocking it with parody routines involving 20+ steps
It’s both a beauty phenomenon and a social commentary on how far we’re willing to go for that “perfect glow.”
TikTok’s #The MorningShed trend is another reminder that social media can influence how we view self-care, beauty, and self-worth. Whether you’re watching for entertainment or trying it for real, remember: skincare should support your skin—not stress it out.
As with any trend, balance is key. It’s okay to love a glowing face, but don’t forget—the best routine is the one that works for you.
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